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IAB Tech Lab Transparency Center Webinar
July 20, 2022 @ 12:30 PM - 1:30 PM EDT
Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features:
- Thanks to our sponsor OpenX, anyone can browse all available datasets via the Tech Lab Tools Portal
- We have enhanced our app-ads.txt crawled data set, adding new CTV app store support
- We have added new data sets including Audience Segment Metadata to the API subscription at no additional cost to subscribers
- Introducing: Specification Adoption, learn about our newest program, where buyers and sellers can let the community know which versions of IAB Tech Lab specifications they’ve adopted
- Result: digital advertising platforms and participants can use this data to conduct safe and reliable transactions
Agenda (subject to change)
| Time (ET) | Session |
| 12:30-12:35 PM | Introduction
Shailley Singh, Senior Vice President, Product, IAB Tech Lab |
| 12:35-12:45 PM | Why Invest in the Transparency Center?
Joel Meyer, Chief Architect, OpenX |
| 12:45-12:55 PM | Enhancements: Audience Segment Metadata & app-ads.txt Enhancements
Jill Wittkopp, Senior Director, Product Management, IAB Tech Lab |
| 12:55-1:05 PM | New Program: Specification Adoption
Todd Henry, Senior Product Manager, IAB Tech Lab |
| 1:05-1:15 PM | What Do I Do with It?
Jill Wittkopp, Senior Director, Product Management, IAB Tech Lab |
| 1:15-1:30 PM | Q&A |