IAB Tech Lab – West Coast Symposium 2026

IAB Tech Lab is coming back to the West Coast this October with a twist on our typical event format – a focus on audience engagement and technical demos.

The Tech Lab Symposium is a half-day deep dive into Tech Lab Standards, from Agentic (of course), to Privacy, Signal Loss, and Streaming. You can expect an afternoon of presentations, technical demos, and deep dive fireside chats into the issues facing the industry, and how you can implement standards to help your business!

We’re excited to bring this new event format to San Francisco, and whether you’re new to Tech Lab Events or a regular attendee, we can’t wait to see you there.

Early Bird Pricing Ends September 14th:

• Members: $399
• Non-Members: $499

(And if you are Privacy focused, we are also holding our popular Privacy Tech Workshop at the same venue during the morning. Register for both using the combo ticket option and you can save $300!)

This event is free for brands and agencies. Request a pass below.

Interested in Sponsoring?