IAB Tech Lab’s Transparency Center Webinar

(This event has been programmed for attendees located in US/EU friendly time zones but is open to all. Please visit here to register for the APAC friendly webinar.)

In the ever shifting digital advertising ecosystem, it’s more important than ever to share information about how you transact with your partners; like what standards you adhere to, compliance programs by which you’re certified and corporate identifiers by which you operate. This metadata can better help the buy and sell side transact with confidence.

• Tech Lab aggregates and provides key data sets about ad tech businesses in the areas of industry compliance, business identifiers and supply chain attributes
• Tech Lab Members can browse the data via the Tech Lab Tools Portal
• Tech Lab offers API access at little or no cost to these commonly structured data sets
• Result: digital advertising platforms and participants can use this data to conduct safe and reliable transactions

Learn more about the new Transparency Center (here) and read the press release.