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IAB Tech Lab Open Forum: Advances in Measurement & User Experience

July 23, 2019 @ 1:00 PM - 6:00 PM EDT

 

Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK.

Learn about the update and next phase of LEAN (Light, Encrypted, Allowing-choice, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines.

Agenda


1:00 PM – 1:15 PM
Introduction and Opening Remarks
 
Shailley Singh
Vice President, Product, IAB Tech Lab

1:15 PM – 1:30 PM
OM SDK Updates – Release 1.3
 
Joe Ranzenbach
Director of Product, Mobile & Video, Integral Ad Science
 
Gautam Babbar
Product Manager, DoubleVerify
 
Mayank Mishra
Senior Director, Engineering, IAB Tech Lab

1:30 PM – 1:50 PM
Integration Partner Experience (PANEL)
 
Lisandro Lejano
Senior Product Manager, Twitter
 
Brad Galiette
Product Manager, Viewability, Google
 
Thu Nguyen

Product Manager – DTCI-Technology, Walt Disney Company

Eric Wong
Product Manager
Unity Technologies


1:50 PM – 2:10 PM
Ad Experience Part 1
 
Paul Vincent
CEO, Neuranet/Flexitive

2:10 PM – 2:25 PM
OMSDK Compliance Certification
 
Jarrett Wold
Director, Compliance Programs , IAB Tech Lab
 
Mayank Mishra
Senior Director, Engineering, IAB Tech Lab

2:25 PM – 3:00 PM
OM SDK Adoption + Onboarding
 
Joe Ranzenbach
Director of Product, Mobile & Video, Integral Ad Science
 
Joe Barone
Managing Director, Digital Advertising Operations, GroupM
 
Sam Mansour
Principal Product Manager, Oracle Data Cloud
 
David Murnick
EVP, Digital Media Operations & Technology Partnerships, Dentsu Aegis


3:15 PM – 3:35 PM
CBA Update
 
Jason James
Product Manager, Google

3:35 PM – 3:50 PM
Update on LEAN/ New Ad Portfolio
Speakers
 
Shailley Singh
Vice President, Product, IAB Tech Lab

3:50 PM – 4:15 PM
New Ad Portfolio Adoption Experience/ Challenges
 
Omar Yousif
Vice President, Creative, NBCUniversal

4:15 PM – 4:35 PM
Ad Experience Part 2
 
Matt Snyder
Founder & CEO, ResponsiveAds

 

Venue

Google – NYC
111 8th Avenue , 11th Floor
New York, NY 10011 United States
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