Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK.
Learn about the update and next phase of LEAN (Light, Encrypted, Allowing-choice, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines.
Agenda
Introduction and Opening Remarks
Shailley Singh
Vice President, Product, IAB Tech Lab
OM SDK Updates – Release 1.3
Joe Ranzenbach
Director of Product, Mobile & Video, Integral Ad Science
Gautam Babbar
Product Manager, DoubleVerify
Mayank Mishra
Senior Director, Engineering, IAB Tech Lab
Integration Partner Experience (PANEL)
Lisandro Lejano
Senior Product Manager, Twitter
Brad Galiette
Product Manager, Viewability, Google
Thu Nguyen
Product Manager – DTCI-Technology, Walt Disney Company
Eric Wong
Product Manager
Unity Technologies
Paul Vincent
CEO, Neuranet/Flexitive
OMSDK Compliance Certification
Jarrett Wold
Director, Compliance Programs , IAB Tech Lab
Mayank Mishra
Senior Director, Engineering, IAB Tech Lab
OM SDK Adoption + Onboarding
Joe Ranzenbach
Director of Product, Mobile & Video, Integral Ad Science
Joe Barone
Managing Director, Digital Advertising Operations, GroupM
Sam Mansour
Principal Product Manager, Oracle Data Cloud
David Murnick
EVP, Digital Media Operations & Technology Partnerships, Dentsu Aegis
Jason James
Product Manager, Google
Update on LEAN/ New Ad Portfolio
Speakers
Shailley Singh
Vice President, Product, IAB Tech Lab
New Ad Portfolio Adoption Experience/ Challenges
Omar Yousif
Vice President, Creative, NBCUniversal
Matt Snyder
Founder & CEO, ResponsiveAds