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Private Audience Activation & Data Cleanrooms – Specifications and Guidance
July 7, 2023 @ 2:00 PM - 3:00 PM EDT
As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this Webinar we present two key pieces of this new paradigm in advertising. IAB Tech Lab is proud to release the final version of the privacy away audience activation protocol named “Open Private Join & Activation.” In addition, we are releasing the final version of Data Clean Rooms guideline to help understand data clean rooms and their functions to support privacy. This work has been brilliantly done by the members of Rearc Addressability Working Group, some of which will be presenting in this webinar. In this webinar we will explain what Open Private Join & Activation is, what it does and how it works along with providing a brief overview of the data clean rooms guidelines.
Speakers:
Devon is the Vice President, Product Marketing at InfoSum. Joining at the start of 2022, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity, privacy, and security.
Devon has more than 14 years of experience helping the world’s top brands, agencies, publishers, platforms, and walled gardens build better data-driven strategies. Prior to InfoSum, Devon was the Senior Director of Product Marketing at Neustar, a TransUnion company, leading go-to-market efforts across their Marketing Solutions business including identity resolution, data management, activation, measurement, and privacy/cookieless solutions.
Devon DeBlasio
Dr. Andrei Lapets is currently VP of Engineering and Applied Cryptography at Magnite, where he focuses on integrating PETs such as secure MPC and homomorphic encryption into audience creation, activation, and attribution workflows. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services.
Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of secure MPC solutions, with a focus on usability and web-based delivery. Andrei has 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.
Andrei Lapets, Ph.D.
Akshaya Mani is the Head of Research at Optable and passionate about bridging the gap between user privacy & business interests. In her role she drives the research efforts at the organizational level, by designing next-generation clean room solutions. These are private by design through techniques such as secure multi-party computation, homomorphic encryption, and differential privacy.
She received her Ph.D. in Computer Science from Georgetown University for her work on Privacy-preserving Systems For Measuring Anonymity Networks. Prior to joining Optable, she has worked extensively on building privacy-focused initiatives in academia, notably the University of Waterloo, the University of Calgary, and the International Computer Science Institute, Berkeley.
Akshaya Mani
Miguel Morales
Director, Addressability & PETs, IAB Tech Lab
Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.
Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.
Miguel Morales
Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.