PROJECT REARC WEBINAR: COOKIES AND TRACKING – WHY ARE THEY GOING AWAY, AND WHAT DO WE DO NOW?

IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

Recently, we’ve announced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies.

We encourage all to join us and learn more about Project Rearc, so please feel free to invite your colleagues and industry partners too.