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2/24 – IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote

February 24 @ 2:00 PM - 4:00 PM EST

 

 

Join us on February 24, 2021 for the IAB Tech Lab’s Q1 2021 Council Meeting + Member Vote where we will discuss our 2020 outputs and 2021 roadmap with a core focus on our programmatic, privacy, measurement/experience and brand safety priorities for 2021.

AGENDA

2:00-2:10pm – 2020 Industry Priorities Results Review & 2020 Roadmap Review

  • Dennis Buchheim, IAB Tech Lab
  • Neal Richter, Spot X

2:10-2:20pm – 2021 Industry Value Framework + H1 2021 Roadmap

  • Dennis Buchheim, IAB Tech Lab
  • Neal Richter, Spot X

2:20-2:25pm – APAC & Europe Efforts

  • Shivendra Misra, IAB Tech Lab
  • Oliver von Wersch, IAB Tech Lab

2:25-2:55pm – Programmatic Supply Chain Priorities

  • CTV app-ads.txt – Jake Jolly, Google
  • SkAd Networks – Jeff Carlson, Twitter
  • Ads.cert 2.0 – Curtis Light, Google
  • Buy-side Transparency – John Clyman, Magnite
  • Programmatic Guides – Amit Shetty, IAB Tech Lab
  • Transparency Center – Jill Wittkopp, IAB Tech Lab

2:55-3:10pm – Privacy Updates

  • Project Rearc – Alex Cone & Ben Dick, IAB Tech Lab
  • Addressability Standards
  • Accountability Platform

3:10-3:20pm – Measurement and Experience

  • Podcast Measurement – Robert Freeland, PodTrac
  • Safeframe/MRAID – Aron Schatz, PowerInbox
  • Open Measurement SDK – Sam Mansour, Oracle

3:20-3:30pm – Brand Safety

  • Ad Blocking – Jack Wellborn, Integral Ad Science
  • Taxonomies – Temese Szalai, Integral Ad Science

3:30-4:00PM – Tech Lab Member Vote

  • Neal Richter, SpotX

Details

Date:
February 24
Time:
2:00 PM - 4:00 PM EST