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State of ads.txt Adoption: Validating the Supply Chain

August 3 @ 11:00 AM - 12:00 PM EDT

With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, we’ll share our findings for common syntactical errors, relationship validations between ads.txt/sellers.json and more.


August 3
11:00 AM - 12:00 PM EDT
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Jill Wittkopp, Director, Product Management Software, IAB Tech Lab
Amit Shetty, Vice President, Programmatic Standards & Partnerships, IAB Tech Lab
Shailley Singh, Senior Vice President, Product, IAB Tech Lab