Think Inside the Box with ARTF

IAB Tech Lab’s ARTF Version 1 has been getting a lot of adoption across the ecosystem, with companies using the standard version of Container technology to enrich the bidstream without incurring delays in auction responses.

In this webinar, IAB Tech Lab’s Hillary Slattery is joined by Michael Richardson, VP of Product at Index Exchange to discuss some of the ways ARTF makes OpenRTB better, and what is being discussion for version 2 of this new framework.

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