As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering ads is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and […]

In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit www.iab.com/newadportfolio for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital […]

Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included […]

The IAB Tech Lab provides an introduction to blockchain and its application to digital advertising. These recordings are from an event in Santa Monica, CA in October 2017, which started with Blockchain 101 and discussed use cases applicable to advertising business and supply chain followed by an expert discussion on […]

View the IAB Webinar: Rendez-Vous with the IAB New Ad Portfolio from October 2017 to help you transition to the flexible ad sizes and to LEAN ads. Presenters included Sam Lo from Flashtalking, Paul Vincent from Flexitive, Aaron Karp from Google, Matthew Snyder from Responsive Ads, and Anthony Yam from […]

If you have been involved with Video Advertising, you already know that there are a number of challenges in delivering video ads successfully. In this webinar, our speakers will go over a number of issues they have faced in the past, and will provide a deeper understanding of the VAST […]

Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud, that is a neutral, free-to-everyone, solve for transparency and inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Hear […]

The IAB Tech Lab Council’s Q1 2018 meeting focused on our Supply Chain initiatives. IAB Tech Lab co-chairs and leads provided updates on Ads.txt, Ads.cert, OpenRTB, Data Transparency Standards, GDPR, and Identity Resolution Standards.

IAB Tech Lab recently released the Open Measurement (OM) Software Development Kit (SDK) for general availability. In these webinars, we will provide in depth information about the Open Measurement SDK- how it works, how to integrate in your app or Ad SDK and how to enable different types of ads. […]

The IAB Tech Lab Council’s Q2 2018 meeting focused on our Consumer Experience initiatives. IAB Tech Lab working group members and leads discussed the Impact of UX on Advertiser ROI, Measuring Ad Experiences, Ad Recovery, Compliance Programs, and an updates on GDPR and LEAN.  

Can Blockchain do advertising? Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention […]

Join IAB Tech Lab and IAB UK for a webinar to walk you through how to approach OpenRTB 3.0 and learn what to look forward to. Guest speaker Allen Dove, CTO at SpotX will speak to use cases and major features in OpenRTB. OpenRTB 3.0 is in public comment until […]

Join us on Wednesday, February 20th from 3:00-4:00PM ET for an overview of compliance programs offered by the IAB Tech Lab. We will review the different types of compliance programs we offer, why companies should be compliant, the benefits of compliance and what the process is to achieve compliance through […]

  Are you an engineer or product lead in the ad tech space looking for more information on how to adopt new programmatic ad trading standards? Have you been wondering why you should adopt these new standards? Calling all engineers and product leads in the programmatic space – this one’s […]

Join IAB Tech Lab on May 7th in NYC for our Open Forum AdTech in Blockchain: It's Working to see how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application. In this […]