Last summer, IAB Tech Lab released the Transparency Center, metadata about participants in the digital advertising ecosystem designed to help buy and sell side partners transact with confidence. Since the initial release, we’ve continued to enhance the available resources. We’d like to highlight some of the latest enhancements and features: […]

The Open Measurement SDK is ready for CTV. With it's success in Mobile App and Web Video, we continue to work towards cross screen measurement with OM for CTV. We'll do a show and tell session for the CTV SDKs detailing the features, technical integration and compliance process. *Agenda and […]

This is event two in our three part event series on Privacy Enhancing Technologies. Event 2 dives deeper into different Privacy Enhancing Technologies: Multi-Party Computation​ On Device Processing​ Federated Learning It looks at what these technologies, what they do, how they can work for digital advertising and how they can […]

Continued financial investment in CTV and video advertising has led to new developments of standards and specifications throughout 2021 and 2022. Our CTV showcase will highlight some of the specifications most ripe for adoption with case studies from Product and Engineering folks about why these specifications matter, what business benefits […]

This is the third and final event in our three part event series on Privacy Enhancing Technologies. Event 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group […]