While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted, support on CTV platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher, the content owner or the OS platform. We have now updated app-ads.txt to model and […]
The IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday, March 24 from 2:00 PM to 5:00 PM ET. We will take a deep dive into the comprehensive solutions that are being drafted for the market to adopt in 2021. Learn how to address the loss of third-party cookies […]
Date: April 27th & 28th Time: 2pm CET/9am EST/6am PST* Huge strides in securing the digital advertising ecosystem have been made over the past few years, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase […]
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