Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as […]
The IAB Tech Lab Council provides members with focused updates on Tech Lab's initiatives and provides a forum for input and feedback from members. This supports IAB Tech Lab's goal of enabling brand and media growth through working with companies from the buy-side and sell-side and from around the word to […]
Data transparency, consumer privacy, and identity are critical issues for digital advertising and media. IAB Tech Lab drives the development of technical standards for the global digital media ecosystem, recently releasing the Data Label for audience data (and corresponding compliance program), and offering DigiTrust, the only truly neutral identity […]
Join IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day, where we will dive into the technical, economic, and political future of the data supply-chain. You'll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, […]
Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other […]
Join IAB and IAB Tech Lab on Wednesday, November 13th at 12PM ET for the CCPA Compliance Framework Tech Webinar: Explanation of Technical Component & How to Implement. This webinar is primarily for a technical audience, yet it will also include a brief introduction to provide some policy context and address […]
Join IAB France and IAB Tech Lab for the 2019 AdTech Summit taking place on November 22 in Paris, France. More information available here. Photo Credit (Crédit Presse): François Tancré
Please join us for a walk-through of the new OM SDK release for version 1.3. We will learn about the new features specifically new impression event details, audibility measurement, friendly obstructions, new session types and enabling brand safety verification. We will also cover technical details about migrating from existing versions […]
Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity, transparency, and privacy conversations. We will also be discussing some of the foundational changes affecting our […]
This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@iabtechlab.com. As streaming services consumption explodes, brands are looking to OTT/CTV channels to reach their audiences. Combined with the […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) […]
IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and […]
Agenda - Panel Discussion Format with Q&A Opening: Project Rearc What is Project Rearc? What does UK specific engagement look like? Panel 1: Privacy Deep Dive Migration to TCF v2.0 Global privacy developments Speakers: Alex Cone, Senior Director, Project Manager, IAB Tech Lab Danny Sepulveda, SVP for Policy and Advocacy, MediaMath […]
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]
Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services. […]
Sponsored by: The coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model, from user acquisition and personalized delivery of content/services, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… […]
On Thursday, August 20 from 8:30am-10:30am EST, we are partnering with IAB South Africa and their key partners to unpack Ad experiences and Measurement: Multi-Channel & Multi-Environment Attribution. Key Note Address will be delivered by our very own Angelina Eng, Vice President, Measurement & Attribution. The IAB Tech Lab engages […]
