Connecting with members and future members at #Possible2026. Explore what Tech Lab is up to with agentic AI and discover how you can be part of what’s next.
IAB Tech Lab is the global leader in digital advertising standards, developing the technology—such as AAMP, OpenRTB, OM SDK, Global Privacy Platform, ECAPI, and more—that enhances transparency, security, efficiency, and privacy across the advertising and agentic ecosystems.
Our membership includes publishers, brands, agencies, platforms, and ad tech companies, all united in our mission to shape the future of digital advertising.