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You Found Me at POSSIBLE

Join the Conversation Shaping Agentic AI

Connecting with members and future members at #Possible2026. Explore what Tech Lab is up to with agentic AI and discover how you can be part of what’s next.

Jarrett Wold VP Memberships at Possible 2026

Save 25% with code Possible26 on our marquee event, IAB Tech Lab Summit: Welcome to the Agentic Web in NYC on May 28, 2026.

Who is IAB Tech Lab?

  • IAB Tech Lab is the global leader in digital advertising standards, developing the technology—such as AAMP, OpenRTB, OM SDK, Global Privacy Platform, ECAPI, and more—that enhances transparency, security, efficiency, and privacy across the advertising and agentic ecosystems.
  • Our membership includes publishers, brands, agencies, platforms, and ad tech companies, all united in our mission to shape the future of digital advertising.

Want to know what IAB Tech Lab’s been up to lately? Check out our Agentic roadmap.

Let's Connect

Whether you’re interested in joining as a member, exploring our latest initiatives, or sponsoring one of our global events, let’s chat.