Addressability System Designs, Moving from Strategy to Implementation. It’s time to build!
Convene Times Square 151 West 42nd Street (inside 4 Times Square building), New York, NYThe deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders […]