Programmatic Effectiveness: Driving Efficiency And Transparency
- The rapid growth of programmatic has created a massively complex supply chain with limited transparency and a
challenging environment for brand safety and ad fraud. - With the vast majority of digital media transacted through programmatic channels, advertisers need better tools to
understand the value-add of supply chain participants and how much of their investment is going toward working media. - Aligning the industry around shared technology and common standards and protocols fuels proprietary innovation, while
also improving efficiency and growth for the entire programmatic ecosystem.
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Standards, Specifications & Guidelines
- AdCOM (OpenMedia)
- Ad Management API (OpenMedia)
- Common Ad Transport Standard (CATS)
- Header Bidding Guidance
- OpenDirect
- OpenRTB
- OpenRTB Advisory – GDPR
- OpenRTB Dynamic Native Ads API
- Dynamic Content Ad Standards
- IAB New Ad Portfolio: Advertising Creative Guidelines