Version 1.2 of the OpenRTB Dynamic Native Ads API Specification has been finalized. Some of the added features include support for third-party ad serving, dynamic creative optimization (DCO), privacy flags, and new event tracking options. Any questions or comments for the OpenRTB Native working group can be sent to email@example.com.
Release Date: March 2016
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Overview of OpenRTB Dynamic Native Ads API 1.1
The Native Ads API 1.1 includes market-demanded improvements and features corresponding to the IAB Deep Dive on In-Feed Ad Units. Release highlights include:
- Further articulate semantics of the “seq” parameter
- Creative element standardization through the creation of two new fields; Context and Placement Type
OpenRTB Dynamic Native Ads API 1.0 (PDF)
Release Date: February 2015
This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.
IAB Tech Lab Releases Protocols For OpenRTB (MediaPost)
Developed by the OpenRTB Native Working Group
IAB Tech Lab Contact
Director of Product, Programmatic & Data