IAB Tech Lab’s Supply Chain API Subscription Service provides a comprehensive solution for improving transparency, efficiency, and safety across the digital advertising supply chain. The service is designed to address key challenges such as fraud prevention and transparency, and includes two primary API packages: Supply Chain API and Supply Chain Plus API.
The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments.
The VAST Tag Validator enables developers and ad operations to validate the structure and content of their VAST tags against VAST specifications
The IAB has enlisted The Alliance for Audited Media to perform evaluation and management services associated with maintaining and publishing the industry Spider and Robot list, the use of which is required for compliance to the IAB’s Client Side Counting (CSC) Measurement Guidelines for “double pass” filtering.
In the ever-shifting digital advertising ecosystem, it’s more important than ever to share information about how you transact with your partners; such as what standards you adhere to, compliance programs by which you’re certified, and corporate identifiers by which you operate. The IAB Tech Lab Transparency Center is an industry owned resource for this metadata about the digital advertising ecosystem.
The IAB Tech Lab’s AdBlock Detection Script helps site owners better communicate with their site visitors about ad blocking and gain a more consistent understanding of the scope of ad blocker usage.
IAB Tech Lab has a tool for managing and maintaining SKAdNetwork ID list. Advertisers, DSPs, and networks can register their SKAdNetwork IDs and IAB Tech Lab will publish a list of all registered IDs that can be downloaded by app developers and publishers.
IAB Tech Lab believes that the next generation of standards will evolve as code. We are enthusiastic about supporting the industry in this regard and facilitating the governance management of relevant open source projects that will support evolution, deployment and adoption of standards via code development, as well as foster innovation while identifying and developing new foundational technologies in support of the advertising industry needs.
All IAB Tech Lab’s public and private/closed GitHub repositories are hosted here. If you are interested in a repository or have general questions, please email support@iabtechlab.com.
All of IAB Tech Lab’s tools are available in the Tools Portal, which is FREE to register for. If you have general questions or need help, please email support@iabtechlab.com.