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Tech Lab Transparency Center

The IAB Tech Lab Transparency Center in the Tools Portal is a free industry owned resource for metadata about the digital advertising ecosystem, and how you transact with your partners; such as what standards you adhere to, compliance programs by which you’re certified, and corporate identifiers by which you operate. This metadata can better help the buy and sell side transact with confidence.

IAB Tech Lab aggregates and provides key data sets about ad tech businesses in the areas of industry compliance, business identifiers, and supply chain attributes

  • Registered Tools Portal users (members and non-members) can browse the below data sets for free via the Data Explorer
  • IAB Tech Lab offers a Supply Chain API or API+ subscription at little or no cost to these commonly structured data sets, which allows companies to access the data programmatically into their advertising decisioning system

Result: Digital advertising platforms and participants can use this data to conduct safe and reliable transactions and validate their partners.

Transparency Center Data Sets

Data Set NameDescriptionData Set Type
OM SDK ComplianceCompanies that have completed IAB Tech Lab OM SDK Compliance certificationCompliance
OM Web Video Domain Access ValidationCompanies that have registered for Domain Access Validation and their current validation statusCompliance
Podcast ComplianceCompanies that have completed IAB Tech Lab’s Podcast Compliance certificationCompliance
Measurement ComplianceCompanies that have completed IAB Tech Lab’s Measurement Compliance programCompliance
Data Transparency ComplianceCompanies that have completed IAB Tech Lab’s Data Transparency Compliance programCompliance
AAM Digital Publisher AuditCompanies that have completed Alliance for Audited Media’s Digital Publisher AuditCompliance
Identifiers by CompanySearch by company to learn by what identifiers the company is knownBusiness Identifiers
SKAdnetwork IDCompanies that have registered for IAB Tech Lab’s SKAdnetwork listBusiness Identifiers
MSPA Signatory IDCompanies that have signed the Multi-State Privacy AgreementBusiness Identifiers
Specification AdoptionSelf-attested, or third-party verified, data on the industry standards and specifications that companies are adhering toBusiness Identifiers
LMC News Media ListLocal News publishers vetted by Local Media ConsortiumSupply Chain
IAB Canada News Media ListLocal News publishers (CA) provided by IAB CanadaSupply Chain
Sellers.jsonIAB Tech Lab’s crawl of sellers.json filesSupply Chain
Ads.txt (authorized digital sellers) – ValidatedIAB Tech Lab’s crawl and aggregation of ads.txt filesSupply Chain
App-ads.txt IAB Tech Lab’s crawl and aggregation of app-ads.txt filesSupply Chain
Supply Chain Validation – WebIAB Tech Lab’s crawl of ads.txt files with validation between ads.txt and sellers.json entriesSupply Chain
Supply Chain Validation – AppIAB Tech Lab’s crawl of app-ads.txt files with validation between app-ads.txt and sellers.json entriesSupply Chain
Audience Segment MetadataFull vendor list and audience segment descriptions as defined by IAB Tech Lab’s Data Transparency Standard – used for audience differentiation within IAB Tech Lab’s “Seller-defined Audiences” addressability approach.Supply Chain
Global Privacy Protocol (GPP)Data related to the Tech Lab Global Privacy Protocol (GPP)Business Identifiers

Interested in a data set not yet featured? Contact support@iabtechlab.com to share your thoughts.

Related Documents

Sponsorship

If you are interested in positioning your brand at the forefront of transparency, become a premier sponsor of the Transparency Center (different time frame options available). Please reach out to techlab@iabtechlab.com to learn more.