Tag: aamp
Clarifying the AAMP Scope: Why So Many AAMP vs. AdCP Comparisons Miss the Mark
In the last few months, I have come across multiple articles, social media posts and event fireside chats that completely miss the mark on the scope of the IAB Tech Lab’s Agentic Ad Management Protocols, also known as AAMP. Usually, they all sound like a straw man designed around presumed […]