Tag: addressability
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
IAB Tech Lab’s Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss
What are PETs? (The privacy kind, not the furry kind!)
Privacy Enhancing Technologies or PETs are growing in popularity. Here’s a quick pros and cons guide to 4 of the most used PETs
Shaping the Future of Attribution Technology
Environments who do not support third party cookies are challenging for advertisers to operate in for many reasons. Many advertisers choose to simply not spend in such environments and thus the need for browsers who do not support third parties to implement specialized APIs to support third party cookie use […]
ID-Less Solutions Guidance Finalized
IAB Tech Lab releases the finalized ID-Less Solutions guidance providing a comprehensive review on how ID Solutions and ID-Less Solutions compare, and more
Private User Matches with Cryptographic Guarantees with PAIR
The finalized first official version of PAIR is a cryptographic protocol that enables audience activation while maintaining privacy.
IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of its “ID-Less Solutions Guidance” document, now open for public comment until December 19, 2024. This resource is designed to help advertisers and publishers adapt to the growing limitations of traditional identifiers, such as third-party cookies […]
IAB Tech Lab Releases System Requirements for Proprietary Ad Systems
Industry requirements intended to support companies building privacy-focused proprietary advertising systems.
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Re-Architecting Digital Media for Predictable User Privacy
Project Rearc One Year Later—Recent Releases for Addressability, Privacy, and Accountability A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers […]