Tag: addressability
IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of its “ID-Less Solutions Guidance” document, now open for public comment until December 19, 2024. This resource is designed to help advertisers and publishers adapt to the growing limitations of traditional identifiers, such as third-party cookies […]
IAB Tech Lab Releases System Requirements for Proprietary Ad Systems
Industry requirements intended to support companies building privacy-focused proprietary advertising systems.
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Re-Architecting Digital Media for Predictable User Privacy
Project Rearc One Year Later—Recent Releases for Addressability, Privacy, and Accountability A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers […]