Tag: agentic advertising
Rebuilding Signal, Proving Privacy, and Preparing for Agentic Advertising at Signal Shift NYC 2026
IAB Tech Lab’s Signal Shift was in NYC on March 19 covering privacy considerations in the age of agentic advertising and signal loss
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab launches its Agent Registry as part of the Agentic Advertising Management Protocols
Framing the Agentic Advertising Management Protocols (AAMP) Initiative
Tech Lab CEO, Anthony Katsur, breaks down the Agentic Advertising Management Protocols (AAMP) and how it works with ARTF and other Standards