Tag: agentifying-standards
From PDFs to Pull Requests
We are moving the primary “source of truth” from PDFs to GitHub. This post explains why. (And yes, AI is part of the reason!)
The Contract Layer for Agentic Advertising
Why the OpenDirect Standard is the core foundation for direct sales transactions in an Agentic Advertising ecosystem
As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
IAB Tech Lab’s Rowena Lam explains how the Privacy Taxonomy is an essential component of guardrails for Agentic Advertising
The Quiet Backbone of AI: Taxonomies in an Agentic World
IAB Tech Lab’s Katie Shell explains why Taxonomies are essential guardrails for accuracy in Agentic Advertising
What Does Agentifying AdCOM Really Mean?
As part of the AAMP framework we are agentifying existing Tech Lab Standards. This series will cover what that means. Starting with AdCOM