Tag: AI in Advertising

Announcing “Content Monetization Protocols (CoMP) for AI” Working Group
Following a packed workshop on monetizing the open web in the age of AI, IAB Tech Lab announces the Content Monetization Protocols for AI Working Group

Dude, AI ate my traffic
Introduction to Tech Lab’s initiative to support publishers and brands against the impact of AI on the web

IAB Tech Lab releases AI in Advertising Primer
IAB Tech Lab Board releases AI in Advertising Primer to lay the foundations for future discussions on usage of the technology