Tag: ctv
Public Release of Ads.cert: Securing the CTV Supply Chain
Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]
CTV Advertising Standards: IAB Tech Lab Standards & Guidance
Learning from History: How Digital Media Standards Can Support Healthy Growth of CTV In my last blog post, we talked about the critical “CTV vs. OTT” debate. Let’s now talk about what IAB Tech Lab and its members and partners have been doing to better support the connected TV (CTV) […]
Guidelines for CTV/OTT Device and App Identification
By Amit Shetty With the growth of Connected TV (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range […]