Tag: data-clean-rooms
Secure Matching & Measurement for Data Clean Rooms
A Data Clean Room Interoperability Protocol for Attribution Measurement IAB TechLab is proud to announce the first release of the Attribution Data Mapping Protocol (ADMaP), a next generation standard which utilizes advanced cryptographic techniques to enable measurement with privacy guarantees. ADMaP is designed to enable measurement of attributions without relying […]
Tech Lab releases ADMaP supporting privacy-centric attribution
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
Tech Lab releases PAIR protocol for the industry
Tech Lab’s PAIR protocol provides a privacy-centric approach for advertisers and publishers to match and activate their first-party audiences
IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]
Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy
IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […]