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Tag: data-clean-rooms

IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]

Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy

 IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […]