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Tag: fraud

IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain

IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program […]

Final Version of App-ads.txt Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT

  App Support for Authorized Digital Sells List, app-ads.txt, is Finalized After Beta Period   Today, March 13 2019, IAB Tech Lab’s OpenRTB working group is releasing the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners […]