Tag: IAB
Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- Multi-State Privacy Agreement and Global Privacy Platform Update
- PAIR Up With First Party Data: Unlock Secure, Private And Scalable Targeting
- Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech
- GPP Extensions Addressing Privacy Regulations with State-Specific Updates
- Understanding Differential Privacy: A powerful tool for Ads Privacy