Tag: LEAN Ads

Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- Navigating the Challenges of Live Event Ad Serving: A Roadmap to Industry Collaboration
- TCF v2.3 is open for public comment
- The AI Leap in Contextual Advertising: Transforming a Legacy Solution
- Who’s got the (Creative) Ad ID?
- FreeWheel first to be IAB Tech Lab certified on OM SDK for LG and Samsung devices