Tag: MRAID
Bringing MRAID 3.0 Adoption Up to Speed
By Aron Schatz MRAID 3.0 was released about a year ago to be the gateway to enhancing rich media advertising in mobile applications. Since that time, the industry has been adopting and embracing the changes to the standard. The work has not stopped for the MRAID working group, though. Through […]
MRAID 3.0: Ready to Play Rich and Flawless Ads In-App on Your Phone
By Aron Schatz View MRAID Version 3.0 Here Since 2011, the Mobile Rich Media Ad Interface Definitions (MRAID) specification has provided in-app advertising the means to create compelling rich media ad experiences at scale. The promise of MRAID allowed ad designers to write a creative once, and have it run […]
Tools & Utilities
Articles
- Tech Lab 2024 Scorecard: Scaling Standards, Driving Success
- Curated Audiences and launching the Curation Framework Working Group
- IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment
- Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
- Why Common Taxonomies are Key to Programmatic Efficiency and Growth