Tag: openmedia
OpenMedia specs, including OpenRTB 3.0 Finalized and Ready for Adoption
By Jennifer Derke Today, IAB Tech Lab’s OpenRTB working group announced that the much-anticipated OpenRTB 3.0, AdCOM 1.0, and Ad Management 1.0 specifications are finalized and ready for industry adoption. Ads.cert: Signed Bid Requests remains in beta for continued early implementations, and participation with the working group to work on […]
Tools & Utilities
Articles
- Improving OM SDK Performance & Reliability on Android with Sandboxed JavaScript Execution
- Clarifying Today’s Podcast Measurement and Preparing for What Comes Next
- Why we’re bringing Agentic Advertising into Media Planning with OpenProposal
- Does the industry need Agentic Advertising?
- Rewriting ads.txt Won’t Save You (But Reading It Might)