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Tag: podcast

IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment

IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for […]

Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance

Updated on October 14, 2020 to provide more specific user agent strings. Concerns have recently been raised about Apple’s watchOS Podcasts app. Downloads to an Apple Watch device appear to be duplicative of downloads to a user’s iPhone after the watch performs its synching cycle. This outcome could result in […]

IAB Tech Lab Launches Podcast Measurement Compliance Program

NPR and Rawvoice/Blubrry Earn First Seals of Compliance. The IAB Technology Laboratory Podcast Measurement Compliance Program has entered[..]