Tag: Privacy Sandbox
IAB Tech Lab releases final Privacy Sandbox Fit Analysis
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google’s Privacy Sandbox for Protected Audiences auctions
Tools & Utilities
Articles
- Tech Lab 2024 Scorecard: Scaling Standards, Driving Success
- Curated Audiences and launching the Curation Framework Working Group
- IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment
- Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
- Why Common Taxonomies are Key to Programmatic Efficiency and Growth