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Tag: uid2

Tech Lab Update on UID2.0

IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […]

The Impact of The Trade Desk Contributing UID 2.0 for Industry Development

UID 2.0 Is Now an Open Source Project Guided by PRAM and IAB Tech Lab Working Groups The Trade Desk recently announced it is taking an important step toward fostering a new, industry-led form of addressability by contributing the Unified ID 2.0 (UID 2.0) source code to the Technical Working […]

Working Together to Support UID2

Last month, in response to an invitation from PRAM (the Partnership for Responsible Addressable Media) to the industry for contributions of code for collaborative development toward addressability solutions, The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to […]