IAB Tech Lab Summit 2026: Welcome to the Agentic Web
AI adoption by consumers and businesses is transforming the web, unleashing agentic interactions with content, data and systems. Tech Lab Summit is here to unravel it all across three pillars in a Summit like nothing we’ve done before!
- Agentic Consumer Experience: How conversational AI, multimodal interfaces, and task-driven agents are redefining how people discover, consume, and interact with media—and what replaces traffic, clicks, and pages.
- The Agentic Web Economy: How content licensing, rights management, attribution, and compensation evolve when agents—not humans—mediate access to information, and when AI platforms become primary distribution channels.
- Agentic AI in Advertising: How buying, selling, creative development, measurement, and optimization change when advertising becomes machine-to-machine—and why open standards matter more than ever.
SUPER EARLY BIRD Pricing (until Jan 20, 2026)
Member Ticket: $599/Non-Member Ticket: $799
This event is free for brands and agencies. Request a pass below.
And if that is not enough to get you excited, we’ll be announcing OUR HEADLINE SPEAKER in the next week. Someone all of us owe a debt of gratitude to!
Date
Thursday May 28, 2026
8am-6pm
Location
Convene
117 W 46th Street
New York, NY
Why Attend?
The shift to an agent-driven internet is already underway—and it’s accelerating faster than most organizations are prepared for. The Agentic Web Summit is designed to give leaders the clarity, context, and foresight needed to act with confidence.
Get Ahead of Structural Change: Understand how conversational interfaces, autonomous agents, and AI-driven decision systems are fundamentally changing discovery, distribution, and monetization—well beyond incremental AI use cases.
See the Full System, Not Just the Tools: Move beyond product demos and point solutions. Gain a connected view of how consumer experience, the web economy, and advertising systems evolve together in an agent-first world.
Learn from Those Building It Now: Hear directly from the platforms, publishers, advertisers, and technologists shaping agentic experiences, AI-mediated content distribution, and machine-to-machine advertising.
Prepare for What Breaks—and What Replaces It: Search referrals, traditional attribution, manual workflows, and human-first interfaces are under pressure. Learn what comes next—and how leaders are adapting in real time.
👥 Who Should Attend
Our “Welcome to the Agentic Web Summit” is built for senior leaders shaping the future of the internet:
Media & Publishing Executives
Advertising, Agency & Brand Leaders
Product, Platform & Engineering Leaders
Policy, Legal & Rights Management Teams
Investors & Strategists
AI, Data & Measurement Innovators
If your business depends on how media is discovered, monetized, measured, or trusted— Tech Lab Summit 2026 is for you.
The Web Is Becoming Agentic. The Industry Needs Direction.
Join IAB Tech Lab and the leaders defining the next era of the internet.
The Agentic Web. Understand the shift. Influence the outcome. Help shape what comes next.
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