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Addressability System Designs, Moving from Strategy to Implementation. It’s time to build!

Convene Times Square 151 West 42nd Street (inside 4 Times Square building), New York, NY

The deprecation of identifiers has been looming over our industry since 2020, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. Over the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders […]

IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain

Convene Times Square 151 West 42nd Street (inside 4 Times Square building), New York, NY

IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. This […]

Tech Lab Video Summit: Scale & Innovation through Standards

Convene Times Square 151 West 42nd Street (inside 4 Times Square building), New York, NY

Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring […]