Learn how Databricks built an open data and AI foundation for media and advertising within the IAB Tech Lab Agentic AAMP Framework

In this webinar, Databricks and IAB Tech Lab unpacked what the shift in the media, advertising, and marketing industries means and why open standards are more important now than ever. We’ll start with Databricks’ origins as an open-format data and AI platform and explain why that foundation aligns naturally with IAB Tech Lab’s mission to build open, interoperable standards across the ad tech ecosystem.