Subscribe to Our Newsletter
×
Toggle navigation
Membership
About the IAB Tech Lab
IAB Tech Lab for Agencies
Membership Types
Board Membership
Corporate Membership
European Communication Group
Asia Pacific Communication Group
Our Members
Standards
All Standards
Supply Chain & Foundations
Agentic Advertising and AI
Privacy
Advanced TV
Measurement
Addressability and PETs
IAB Tech Lab Releases currently in Public Comment
Working Groups
Events
Upcoming Events
Sponsor a Tech Lab Event
IAB Tech Lab at Industry Events
Book a Tech Lab Speaker for your Event
Software
Tech Lab Transparency Center
Supply Chain API
Agent Registry
Privacy Lab
Spiders & Bots
Open Measurement SDK
VAST Tag Validator
Compliance
All Compliance Programs
OM SDK Compliance
Podcast Measurement Compliance
Data Transparency
Compliance Pricing
Compliant Companies
Tools Portal
News & Resources
Latest News & Blogs
Press Releases
Member Perspectives
IAB Tech Lab Explains
Tech Lab Webinar Replays
JobsinAdtech
Search for:
Advanced TV Working Group
Our Participants
Charter
Mission
Status
Related News
What’s new in CTV Ad Format Signaling
Defining the Programmatic Auction
Agentic Mobile: A Shared Language for Mobile Advertising
Working Group Owner:
Brad Pipkin
Status:
Active
To join:
email
techlab@iabtechlab.com
Questions? Email Support
Terms of Use
Privacy Policy
iab.com
Copyright 2026 IAB Technology Laboratory, Inc.