Taxonomy and Mapping Working Group

Mission

It aims to provide standardized languages for advertising use cases. We currently think about this in three buckets, 1. way to communicate the composition of an audience, 2. what is being advertised, and 3. the environment where an ad is being rendered.

This group seeks participants who are experts in audience metadata, and/or webpage and ad product classification. Examples of suggested participants fall within the following business units: Analytics and Reporting, Product Management, Business Operations, Systems Architecture.

Working Group Charter

Status

Active. Currently finalizing Content Taxonomy 3.0, and creating mappings between Content, Audience, Ad Product Taxonomies.

- This group meets once a week for a 45 min meeting.

Leadership

Related News

• TCF v2.3 is open for public comment
• The AI Leap in Contextual Advertising: Transforming a Legacy Solution
• Who’s got the (Creative) Ad ID?

Working Group Owner: Hillary Slattery

Status: Active

To join: email techlab@iabtechlab.com