Privacy lawyers, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers, privacy product managers, risk officers, and compliance managers in the industry to have a foundational understanding of how technologies and platforms work to deliver personalized and non-personalized ads from the bid request to pixels firing in the ad creative. To design or implement a privacy compliance program, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain, is the critical challenge and knowledge gap that this seminar seeks to fill.
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