A Deep Dive into GPP API v1.1

Patrick McCann works on audience and content segmentation, user experience, compliance, auction dynamics, and publisher yield research at Raptive. Raptive is often cited as the largest source of programmatic display inventory available in North America. He was previously Lead Data Scientist at eXelate and a Statistical Analyst at comScore. In his role as chair of the Prebid.js committee at Prebid.org, the most popular library for programmatic bid requests, Patrick is involved in much of the pioneering supply-side developments in programmatic advertising.

Neal has been a software engineer at Yahoo / AOL for 19 years. He worked on the AOL Desktop client, AIM, AOL Mail and other desktop applications before moving into the advertising division. He has led the development of their CMP since 2018. He has also worked on a few other scripts that access the CMP, providing him with insight into both sides of the CMP interfaces. He earned his Bachelor’s and Master’s degrees in Computer Science from George Washington University.

Jan Winkler is the founder and CEO of consentmanager, a leading GDPR consent solution (“cookie banner”). He worked in the Adtech industry for over 15 years for companies like AdTiger or AdSpirit.