Webinar Replay: Launching the Agentic Roadmap
The use of Agentic AI in digital advertising is all everyone in the ecosystem is talking about, but how will it really scale unless existing standards are part of its evolution.
IAB Tech Lab’s Anthony Katsur and Shailley Singh, along with Christian Carlsson from LiveRamp, Dinesh Bhat from HyperMindZ, and Kainar Kamalov from CloudX, will discuss how the IAB Tech Lab Agentic Roadmap Protects Scale, Trust, and Investment in this critical kick off to 2026.
If you are interested in joining the Agentic Working Group contact membership@iabtechlab.com
Just want to watch the real-time demo?
We have excerpted the ~11-minute demo of creating an order in GAM based on a Media Brief and negotiation between a Buyer and Seller agent, so you can share that with your team.
Access the GitHub today to try this with your own partners.
