Getting Enterprise Ready with AAMP 2.3

AAMP 2.3 has been released and in this webinar, you’ll be among the first to discover how to use the new capabilities that solve enterprise-grade use cases and continue to build on the foundations of an interoperable agentic advertising ecosystem.

The past year has seen rapid progress in agentic advertising, with AI agents demonstrating how they can automate planning, buying, selling, and optimization. The next phase is giving the industry a common framework that allows those capabilities to operate inside the technology environments companies already use.

The webinar will be hosted by IAB Tech Lab’s Aidan Cardella and Shailley Singh who have been leading the Tech Lab agentic advertising initiatives.