Anthony Katsur
Chief Executive Officer, IAB Tech Lab
Anthony Katsur is the Chief Executive Officer of IAB Tech Lab, the global technical trade organization charged with developing and setting technical standards for the digital advertising industry. As CEO, he plays a pivotal role in driving innovation and establishing open protocols across the digital media economy; his work ensures the industry remains at the forefront of technological advancement in an AI-driven world, while guaranteeing that digital advertising is transacted safely, efficiently, and transparently
With over 27 years of experience in technology innovation, leadership, and business strategy (including roles at Nexstar, Sonobi, Magnite, and DoubleClick), Anthony brings a wealth of technical knowledge and a strategic perspective to the digital advertising sector. His extensive background enables him to navigate the complexities of the industry and spearhead initiatives that shape its future.
Focused on collaboration and committed to excellence, Anthony is dedicated to transforming digital advertising and ensuring continued industry growth amid challenges such as increased privacy regulations, signal loss, the rise of Connected TV (CTV), and the AI-driven reinvention of the sector. Under his leadership, IAB Tech Lab has launched critical standards and initiatives, including the Agentic Advertising Management Protocols (AAMP), Trusted Server, Ad Creative ID Framework (ACIF), and the Global Privacy Protocol (GPP).