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Vincent Karachira

Vincent Karachira
Chief Product Officer at Rakuten Marketing 

An entrepreneur at heart, Vincent has nearly 20 years of experience scaling software businesses through product innovation. Vincent joined Rakuten Marketing as CEO and Founder of Nextperf, the AI-based retargeting business that Rakuten Marketing acquired in 2016. He oversaw the integration of the company’s programmatic assets and laid the foundational platform its Display business is built on today. Prior to NextPerf, Vincent ran IT services and software companies and invested in start-ups across the entertainment, marketing/advertising and retail sectors.

Vincent leads the product vision and strategy for Rakuten Marketing, designing the company’s innovative roadmap to keep pace with the swiftly evolving industry. With a team of more than 200 specialists across the business, Vincent oversees Product Operations, Product Management, Product Marketing and Corporate Strategy. Underscoring everything he does is a commitment to making things happen and creating new avenues for growth for both Rakuten Marketing and its clients.  Vincent is a proud father of three and has a huge passion for golf.