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What it means for a DSP to support Ads.txt

What it means for a DSP to support ads.txt – and why it’s important By now your DSP has probably said that they “support ads.txt”. But what does that actually mean, and should you care? The ads.txt specification aims to address counterfeit inventory by giving content owners and distributors a […]

August 16, 2018 / More

Mythbusting ads.txt

By Sam Tingleff Recently there have been multiple stories in the industry press hinting that the ads.txt specification has a “loophole” or is otherwise flawed in a way that is being exploited within the mobile app programmatic ecosystem. The Forensiq report specifically, and miscommunication in the press, was flawed in […]

July 13, 2018 / More

Leadership Insights Into the Open Measurement SDK

By Dennis Buchheim Leadership Insights When IAB Tech Lab formed its Open Measurement Software Development Kit (OM SDK) working group, one of our primary goals was clear: to encourage collaboration among industry members, including publishers and measurement providers, to develop scalable solutions to measurement challenges in the mobile app environment. […]

April 11, 2018 / More

Ad Tech Predictions for 2018

By Dennis Buchheim As 2017 comes to a close we invited some of our most active IAB Tech Lab members to share their predictions for ad tech in 2018. These technology insiders offered up expert perspectives on a myriad of topics that range from transparency to blockchain, and dynamic content […]

December 21, 2017 / More

Understanding & Reacting to Apple’s Safari Browser Tracking Changes

By Dennis Buchheim With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and significantly reduces the value of ad impression opportunities in Safari mobile/desktop browser and in-app webview environments. Safari will now block sending cookies to third parties determined to be […]

October 2, 2017 / More

How LEAN Can You Get? A Scale and a Score Will Tell You

By Brendan Riordan-Butterworth Framing Six months ago, the IAB Tech Lab released the LEAN Principles. These were a product of research and discussion with thought leaders who championed a clear path to better user experience in advertising-supported digital media – a must in a world where too many consumers were […]

April 29, 2016 / More

Adopting Encryption: The Need for HTTPS

By Brendan Riordan-Butterworth It’s time to talk about security. In fact, last year was the time to talk about security. From The New York Times to Google, the call went out for websites to encrypt communications with their users, protecting the integrity and privacy of information exchanged in both directions. […]

April 5, 2016 / More

The IAB Tech Lab Releases Updates To Three Programmatic Protocols

By Melissa Gallo The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of […]

March 22, 2016 / More

VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising

By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]

January 21, 2016 / More

IAB Tech Lab Releases Two Major Updates to OpenRTB

By Melissa Gallo Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. The 2.4 version of OpenRTB offers a myriad of improvements including […]

January 12, 2016 / More

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