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Implementing app-ads.txt for Safer CTV and OTT Transactions

Supporting the healthy growth of connected TV (CTV) is top of mind at the IAB Tech Lab. With the events of 2020, adoption and usage of CTV has rapidly accelerated. This means tackling timely opportunities and challenges is essential to creating safe and transparent standards in this nascent space, which […]

February 5, 2021 / More

Guidance for Uniquely Identifying Creative Asset IDs in VAST (Deprecated)

This guidance is outdated as of June 11, 2024 with the release of the Ad Creative ID Framework which you can review here: Background: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in […]

December 18, 2020 / More

IAB Tech Lab Comes to APAC

Operations for IAB Tech Lab (Tech Lab) in the Asia-Pacific (APAC) region are up and running. I have had the privilege of connecting with a small group of “Friends of Tech Lab” and have had informal conversations to understand and plan our approach to ensure success in the region. A […]

December 2, 2020 / More

Interactivity in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: While interactive advertising can enable greater monetization opportunities, it is still a nascent area in Connected TV (CTV) as interactive ads are difficult to implement across the plethora of device platforms. Tech Lab […]

October 14, 2020 / More

Measurement & Verification in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Measurement and verification are key components of digital advertising, and can be a key differentiator between Connected TV (CTV) advertising and traditional broadcast TV. Challenges to measurement on CTV include device operating system […]

October 14, 2020 / More

Sales & Delivery in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Connected TV (CTV) devices bring new challenges to the process of ad delivery – especially around maintaining the quality of creatives on large screens. Tech Lab’s video and programmatic specifications (especially VAST and […]

October 14, 2020 / More

SIMID 1.1 Updates Add Support For Nonlinear Ads

As described in our Simplifying Video Ad Delivery blog post, IAB Tech Lab’s video working groups are modernizing the video stack to better support CTV and mobile platforms, and factoring in safety and usability in video ad delivery. A big part of that update is replacing VPAID with specs that […]

October 8, 2020 / More

IAB Tech Lab Adds a New Taxonomy to its Portfolio – Ad Product Taxonomy 1.0 – Enabling Stronger Publisher Controls Over Programmatic Ad Delivery

IAB Tech Lab released a new taxonomy – Ad Product Taxonomy 1.0 – for 30-day public comment through November 6, 2020. The Ad Product Taxonomy establishes for the first time a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers […]

October 6, 2020 / More

Anti-Fraud & Transparency in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling. Tech […]

October 1, 2020 / More

Brand Safety in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Brand safety is an important aspect of ad delivery, but is increasingly complex. Tech Lab enables brand safety through features in Content Taxonomy, OpenRTB, VAST and Open Measurement. The Details: Brand safety has been […]

October 1, 2020 / More
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