Author: jasmine

Chrome Will Block Heavy Ads Soon: Get Your VAST Video Ads Ready

Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser update will block ad loads that surpass 4MB of network data usage, 15 seconds of CPU usage in a 30 second period, or 60 seconds of total CPU […]

September 28, 2020 / More

Privacy, Data, and Identity for CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: The details: The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be […]

September 24, 2020 / More

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]

September 16, 2020 / More

If you see something, say something.

If you are working on stress testing a specification or analyzing adoption data of a Tech Lab standard, we’d love to hear from you! We appreciated the considerable interest in our recent explainer about the use of ads.txt (Authorized Digital Sellers) and other complementary standards. The explainer was published in […]

September 9, 2020 / More

Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance

Updated on October 14, 2020 to provide more specific user agent strings. Concerns have recently been raised about Apple’s watchOS Podcasts app. Downloads to an Apple Watch device appear to be duplicative of downloads to a user’s iPhone after the watch performs its synching cycle. This outcome could result in […]

August 26, 2020 / More

ads.txt: Don’t Blame the Tools, Learn How to Use Them

An article about certain sites “potentially committing a form of ad-fraud” using ads.txt (Authorized Digital Sellers) files has been making the rounds and we decided to look into the details to see if we could learn from the post to improve our transparency / anti-fraud specifications. We have reached out […]

July 28, 2020 / More

Final Audience Taxonomy 1.1 and Content Taxonomy 2.1 Provide Additional Consumer Privacy Safeguards

IAB Tech Lab’s Taxonomy and Mapping Working Group has finalized two updates to its taxonomy portfolio: Content Taxonomy 2.1 and Audience Taxonomy 1.1. The two updates – which went through 30 days of public comment through April 2020 – introduce additional consumer privacy safeguards that aim to minimize the risk […]

July 9, 2020 / More

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user […]

June 24, 2020 / More

Q&A: How the TCF v2 Shared Libraries Can Help Integrators Encode and Decode Consent Strings and More

For the initial release of the Transparency and Consent Framework (TCF), the advertising industry worked tirelessly to release the specification, as well as the shared libraries that would help CMPs and vendors encode and decode consent strings in every major programming language. Even days before the deadline, the industry knew […]

April 2, 2020 / More

Guidelines for CTV/OTT Device and App Identification

By Amit Shetty With the growth of Connected TV (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range […]

December 20, 2019 / More

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