Author: jasmine

MRAID 3.0: Ready to Play Rich and Flawless Ads In-App on Your Phone

By Aron Schatz View MRAID Version 3.0 Here Since 2011, the Mobile Rich Media Ad Interface Definitions (MRAID) specification has provided in-app advertising the means to create compelling rich media ad experiences at scale. The promise of MRAID allowed ad designers to write a creative once, and have it run […]

July 5, 2017 / More

Industry Aligns to Adopt ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]

June 27, 2017 / More

Open Source Crawler Released to Support Adoption of ads.txt

By Dr. Neal Richter and Jennifer Derke Since announcing ads.txt to fight counterfeit inventory, we’ve received a number of comments, including from companies starting to build crawlers. To assist in accelerating the adoption of ads.txt, the IAB Tech Lab is releasing an open source implementation of a reference crawler written […]

May 30, 2017 / More

Helping the industry prevent the sale of counterfeit inventory with ads.txt

By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency in the programmatic advertising ecosystem, we believe it will have an oversized impact in reducing ad fraud across the ecosystem. When an advertiser buys media programmatically, […]

May 16, 2017 / More

The IAB Dynamic Content Ad Standard – Ushering in a New Era of Content and Data-Driven Advertising

By Diaz Nesamoney Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The […]

May 16, 2017 / More

Announcing the OTT Technical Working Group

By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]

May 10, 2017 / More

Ad Quality Issues Threaten Industry ROI, Not Just Publishers’

By Scott Moore Next time you’re waiting for a page to load on your favorite website, don’t curse the publisher. Blame the advertising industry. The content you’re waiting for is likely being held up by the ads that surround it. When banner ads are too large, or burdened with other […]

April 13, 2017 / More

IAB Tech Lab Expanding in Japan

By Alanna Gombert We are excited about the IAB Tech Lab’s expansion in Japan. Japan is such an important market because of their focus on technology innovation, brand, and user experience as well as their content dominance and focus on story telling. We are thrilled to be working and sharing […]

March 6, 2017 / More

Why A New Content Taxonomy?

By Alanna Gombert For a taxonomy to be useful to companies in the market, it must be standardized and industry-neutral so that any party can build on top of it if they want to get more granular or reference the IDs in order to map it to a different taxonomy. […]

January 31, 2017 / More

IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository

By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]

January 6, 2017 / More

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