Author: admin
SafeFrame 2.0: Safer, Simpler and More Advanced
The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Ad tech has also seen a lot of advancement in technology, creativity, and services. All of this growth comes with added risk. For years, SafeFrame has offered rich ad interactions in […]
iOS 14 Privacy Features Impact: What Advertisers Need to Know
Open Standards and Predictable Privacy for Consumers are More Important than Ever There’s been no shortage of ad industry ink spilled in response to Apple’s WWDC privacy announcements for iOS 14. In particular, much of the focus is on Apple’s design for user transparency and control over the iOS identifier […]
State of Data: Three Data Trends Shaping 2020 & Beyond
Big data remains big business for advertising, despite the significant impact of COVID-19 and ongoing privacy-related changes. The advertising and media ecosystem spent $11B on data in 2019, according to the IAB Annual “State of Data” report, released today. However, data users, compilers, and other industry stakeholders suggested that in […]
Tech Lab “2020.5” … and the Road to 2021
Welcome to the second half of 2020!(!) This year seems to be flying by and certainly hasn’t gone as any of us had planned. It’s been a real bright spot to see Tech Lab members and our team adapt and make progress together on meaningful work during such a challenging […]
Solving Tech Challenges in SSAI: Takeaways from a Recent Workshop at IAB Tech Lab
The use of server side ad insertion to deliver video ads has become ubiquitous across the industry as the need for providing a high quality and seamless ad experience has become paramount. As adoption of the technology continues to increase, the needs for additional functionality and support has expanded too. […]
With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?
In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure […]
DigiTrust – The Final Chapter
Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the status of funding and operations, and discuss the future of DigiTrust. Against the backdrop of increasing operational costs […]
IAB Tech Lab Increases Investment and Presence in Europe
NEW YORK, NY (June 9, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and technical standards-setting consortium, today announced that vonwerschpartner Digital Strategies (vonwerschpartner) has been hired to represent the organization in Europe. […]
The Industry’s First Standards for Handling User Data Deletion Requests (CCPA)
The California Consumer Privacy Act (CCPA) gives California residents a set of new rights with respect to their personal information. Among these is the right to deletion: Section 1798.105(c) of the CCPA states “[a] business that receives a verifiable consumer request from a consumer to delete the consumer’s personal information […]
Brand Safety in the Age of COVID-19
Brand safety concerns tied to COVID-19 have led to a decline in ad spend in many cases. But what in normal times might be reasonable concerns about brand safety can be counterproductive at a time when things are anything but normal – especially when news sources, in particular, need funding […]